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Course Description & Learning Objectives
Ralph Waldo Emerson is credited with the oft-quoted remark on innovation, “Build a better mousetrap, and the world will beat a path to your door.” Unfortunately, many organizations realize, after putting significant effort and money into the creation of a new “mousetrap,” that success is neither guaranteed nor immediate. As Henry Chesbrough put it, “[I]nnovation means invention implemented and taken to market” (Chesbrough, H. W., Harvard Business School Publishing Corporation 2003, p. ix).
This four-week course leads participants through many of the problems companies face when identifying innovative products and bringing them to market. Drawing on years of industrial experience and extensive literature search, the instructor will lead the class through topics such as:
- The various theories of innovation put forth by some of the best thinkers of the 21st century
- How the best-run organizations have developed sustainable and systematic approaches to innovation
- A roadmap for innovation, and an introduction to many of the specific tools of innovation
- Ways to identify innovators hidden inside your organization
- Approaches for overcoming obstacles to innovation and for driving a cultural transformation that unleashes your innovation potential
- The link between innovation and other approaches to problem solving such as Lean Six Sigma
- Case studies of innovative products that failed to gain market acceptance, and why
The instructor will encourage student participation through discussion forums, wherein participants will be expected to apply the concepts presented during the course to their individual work environments, draw parallels between their work and the online presentation and discuss the application of course materials to issues and challenges in their workplaces. Using the course’s Web-based message board, participants will be encouraged to submit questions to the instructor, who will respond in a comprehensive and timely manner. In addition, a weekly assessment test will cap the material covered in each week. Feedback will be provided for incorrect responses. Overall student learning of the material will be evaluated through the final exam in week 4.
Course Assessments
This course has a “pass/fail” format.
In order to determine if the participant has sufficient command of the materials and has met the learning objectives, assessments will be given at the completion of each week’s online class (e.g., lectures, slides, and other materials). In the event the participant does not pass any of the weekly assessments, he or she will have an opportunity to review the material and retake the assessment until a passing grade is achieved.
Week 4 is designed to provide a review of all the materials from the previous three weeks. The audio-video review presentation will connect the theory, instruction, and the learning objectives to the questions posed by participants. After the review session, participants will complete a final assessment.
Course Schedule
| Week # |
Session |
Time (hrs) |
Topic |
| Week 1 |
1 |
1.0 |
Innovation Definitions
- Product Innovation
- Process Innovation
- Intellectual Capital
|
| 2 |
1.0 |
Innovation Theories
- Open versus Closed Innovation
- Disruptive Innovation
- The Resources Processes Values(RPV) Theory of Innovation
- The Value Chain Evolution (VCE) Theory of Innovation
|
| 3 |
1.0 |
Measuring Innovation in an Organization
- Assessing the Current State and Gaps in Your Organization's Current Approach to Innovation
- Quantitative Measurements versus Qualitative Measurements
- Innovation Quotient
|
| 4 |
0.5 |
Assessment: Week 1quiz |
| Week 2 |
5 |
1.0 |
Innovation Model
- Techniques for Breakthrough
- Organizing for Innovation
- Managing Innovation
|
| 6 |
1.0 |
Ideation and Brainstorming and Developing a Culture of Execution |
| 7 |
1.0 |
Techniques for Accelerating Innovation
- Gain New Tools for Ideation, Selection, Prioritization, and Implementation that Will Ensure Your Success at Every Phase
|
| 8 |
0.5 |
Assessment: Week 2 quiz |
| Week 3 |
9 |
1.0 |
How to Leverage the Power of Open Innovation
- Methods for Building Innovative Capability Using the Power of the Market
|
| 10 |
1.0 |
E-Innovation
- Using the Internet to Unleash Innovation
- Social Media and Harnessing Intellectual Capital
|
| 11 |
1.0 |
Where Is the Innovation in the Organization? |
| 12 |
0.5 |
Assessment: Week 3quiz |
| Week 4 |
13 |
1.5 |
Course Review: Audiovisual review session |
| 14 |
0.5 |
Final Assessment: Week 4 final assessment |
| Total: |
|
12.5 |
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